Business Reset - Strategic build and ongoing partnership
At Mount Mindforce, we build products that move industries, not dashboards that move pixels. SBR Success is a small product with a sharp purpose: to move a once-in-a-decade decision from marketing spend toward competence. That's the work we want more of — engagements where the technical build and the business outcome both push a market in a healthier direction.
Year:
2026
The Problem
ASIC publishes outcome data on SBR matters — who acted, in what industry, and the result. The data exists, but it was effectively inaccessible to the people who needed it most — business owners and their accountants. Using it meant downloading raw registry files and working with them in a spreadsheet. No ordinary business owner does that before choosing an advisor. Then the use of SBR spiked, and the market filled with operators — not all of them qualified. That dragged down the SBR success rate and eroded trust in the process and the market itself. The consequence: with no way to tell operators apart, marketing budget, not track record, won the work. Strong operators with modest marketing stayed invisible. Directors were making a once-in-a-lifetime decision on advertising claims rather than competence, with no practical way to tell a qualified operator from an unqualified one.
Solution
The engineering was the smaller challenge. The harder part was editorial: deciding what to surface, and how to present public data accurately and fairly, so the tool served the person deciding without overstating what the numbers say. Business owners and accountants have welcomed it — not as a way to compare practitioners, but as a way to verify they're engaging a qualified and experienced adviser. It's become a reference tool that directors and accountants check before committing to one of the most important decisions for their business, so they can engage with confidence rather than relying on marketing claims alone.
The Outcome
